Ronald McDonald in hiding after global clown hysteria

The recent hysteria over creepy clowns that began in the southeastern United States has spread across the country, gone global, upset real clowns, and is now negatively impacting perhaps the most famous clown of all: Ronald McDonald.

The walking red, white and yellow brand ambassador for fast food chain McDonald's is now being kept on a low profile thanks to the outbreak of clown-based-fears across the world, according to a statement by the company.

Spokeswoman Terri Hickey told Mashable:

"McDonald's and franchisees in the local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful in respect to Ronald McDonald's participation in community events for the time being."

This may be the most tumultuous time in the food-hawking clown's 53-year history. In 2014, the chain gave McDonald a makeover that kept the bright red hair and white face paint but jettisoned the yellow jumpsuit for something a bit more business-casual-hip.

Original image has been replaced. Credit: Mashable

In 2011, the company came under fire for using toys (featured in its trademark Happy Meals) and Ronald to advertise to children. Then-CEO Jim Skinner said, in response, "Ronald McDonald is an ambassador to McDonald's, and he is an ambassador for good. Ronald McDonald isn't going anywhere."

The clown has also been used as the mascot for the chain's charity, the Ronald McDonald House, which offers an array of services, including housing, health care, and scholarships to families and children in need.

Fans can only hope the hysteria will subside in time for Ronald's annual appearance in the Macy's Thanksgiving Day Parade.