Apple might launch a rugged version of Apple Watch

Apple is thinking about launching a ruggedized version of Apple Watch, which would be more resistant to extreme environments, as well as falls, hits and the like, Bloomberg reported Friday.

The new variant would be an additional model in Apple's lineup – similar to the Nike and Hermes-branded models – and could be launched later this year or in 2022, said Bloomberg's sources.

Functionality-wise, the rugged Watch would be the same as the standard version, but would have more resistance to impact, possibly thanks to a rubberized exterior. One would expect such a device to have more water resistance as well, though it's worth noting that Apple Watch already is water-resistant to 50 meters, which is plenty for most users.

Bloomberg says Apple already mulled over launching a rugged version of Apple Watch, but ultimately gave up on the idea. And even now, the rugged Apple Watch might still get delayed or canceled.

Apple has invested a lot in fitness-related features since the launch of the original Apple Watch in 2015 — for example, recently the company launched Fitness+, a subscription workout service that requires the Apple Watch to work.

According to the report, Apple is also working on new swim tracking features for the Apple Watch. Regardless of the new, ruggedized Watch, we might see the new features in September, which is when Apple typically launches new Watch models.