A British grocery chain is taunting the Beyhive about Ivy Park's new line
Beyoncé's anticipated new line of Ivy Park X Adidas athletic wear has already sold out, but that didn't stop British grocery chain Sainsbury's from having some fun with the Beyhive when the first promotional images emerged online.
Ivy Park's new color scheme is burgundy and orange, which happens to be the same color as the uniforms worn by Sainsbury's employees. The official Sainbury's twitter account tweeted out an image marked with the hashtag #SainsBey, and from there all bets were off.
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Compare to Ivy Park below:
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Sainsbury's employees also noticed the similarities between Beyoncé's line, which contains $40 bike shorts and $255 sneakers, and their store-mandated fits.
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People who don't work at the store also noticed. It's hard not to notice, to be honest.
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Emboldened by their sartorial proximity to Queen Bey, the Sainsbury's twitter account started clapping back at members of the Beyhive who weren't on board with #SainsBey.
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Considering this was a Beyoncé-themed clapback, the store may have had a sharper comeback using "Becky" over "Karen," but we'll let it slide this time.
Congratulations to all Sainsbury's employees for their prescient fashion sense. Tesco is shaking.
Alexis Nedd is a senior entertainment reporter at Mashable. A self-named "fanthropologist," she's a fantasy, sci-fi, and superhero nerd with a penchant for pop cultural analysis. Her work has previously appeared in BuzzFeed, Cosmopolitan, Elle, and Esquire.
