Bixby, Samsung’s answer to ‘Siri,’ is getting an AI boost
Samsung is planning on devoting serious attention to its Bixby voice assistant through a beefy artificial intelligence (AI) upgrade, according to a CNBC interview with Executive Vice President Won-Joon Choi.
Watch out, Siri — Bixby is getting an update
Not one to be left behind its competitors, the Samsung EVP said that the company is investing in "generative AI and LLM (large language model) tech" for its core voice assistant.
It's unclear when this AI update will drop. We also don't have a clue which devices will benefit from this new AI tech. But we do know that talks of upgrading Bixby have been around since at least last year. During Galaxy Unpacked 2023, company VP Junho Park let the cat out of the bag about Samsung's plans of "deeply developing" new AI treats for its devices.
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Since its introduction in 2017, Bixby has been included in a range of Galaxy devices from its mainstream offerings to the more subtle phones like the A-series and the Galaxy Flip. You can't do too much with the voice assistant, but the hope from Samsung executives is that soon — with a little AI boost — you'll be able to do everything with it.
Topics Artificial Intelligence Samsung
Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.
In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].
