Danny Glover kills some time in an air duct in new Samsung commercial

What fun is defusing a bomb without the suspense factor?
 By 
Patrick Kulp
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

What fun is defusing a bomb without an element of nail-biting suspense?

In a display of savvy showmanship, Danny Glover decides to wait 12 hours before shutting down a ticking time bomb in Samsung's latest commercial.

As he waits, he does what anyone might do if stuck in an air vent with nothing but a phone -- he plays some games, watches some funny videos and orders a pizza.


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Then, with about five seconds to spare, he casually unplugs the weapon.

"Oh my gosh. Bomb," he reminds himself, as if it had slipped his mind. "That was close."

The 30-second spot, from Portland-based ad agency Wieden+Kennedy, is clearly intended to show off the battery life of Samsung's Galaxy S7.

The Lethal Weapon star appeared in another commercial promoting the smartphone's battery earlier this year, which also involved a ticking time bomb.

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Patrick Kulp

Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.

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