Samsung's larger 'Frame' TV can now switch into portrait mode

"The Frame" received some new upgrades in 2021.

Samsung launched the line of TVs in 2017. Not only do they come equipped with an actual frame, but they also have an Art Mode feature that allows you to display paintings and photos.

The new version of the 43-inch model lets you switch between landscape and portrait mode. That way, if you want to display a nice portrait photo (or watch some TikTok videos), you can manually position The Frame vertically instead. Originally, only the 32-inch Frame TV came equipped with the feature.

This isn't Samsung's only lineup of TVs capable of rotating. Exactly one year ago, at CES 2020, the company launched The Sero — another 43-inch TV that rotates between portrait and landscape mode. When connected to your phone, the TV automatically flips between modes depending on the orientation of your phone.

The 2021 version of The Frame is thinner than its predecessors, which Samsung says "mirrors the depth of a traditional picture frame." The attachable frame will also be available in five color options along with two styles — Modern and Beveled. But exact details have yet to be revealed.

And, with a subscription ($4.99 per month) to The Frame's Art Store, you'll be able to choose from over 1,400 curated pieces of artwork. Additionally, the new AI-based auto-curation feature can now better analyze your interests to recommend artwork that fits your style.

Samsung has yet to announce pricing and availability for the new models, but the company did confirm it plans to ship in the first half of the year. Hopefully, they will be a lot more affordable than the $1,700 Sero, which looks more like a giant T-Mobile Sidekick than a TV.