The Samsung Galaxy S9 comes in purple and people don't know how to feel

Did you ever want a lilac purple phone?

Samsung's new phone the Galaxy S9 is due for release on March 12, and will come in a range of colours: midnight black, titanium grey, coral blue, and lilac purple.

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The colour choices -- particularly the last two -- have divided opinion.

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Some were very specifically disappointed there was no gold option.

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But others were pleased with the purpley-goodness.

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Who knew purple could be so divisive?

Mashable reporter-on-the-ground Raymond Wong says the phones look better in person than they do in the photographs, and the lilac colour was actually quite popular on the Mobile Word Congress floor.