'What did green ever do to them?' Samsung joins Google in shaming Apple for iMessage
Samsung is joining Google in the fight against Apple's iMessage and the "green vs. blue" chasm that has split up many text conversations.
Supporting Google's #GetTheMessage campaign, Samsung launched a new video that appears to shame Apple for its walled-garden messaging system.
The video personifies two phones, an Android device and an iPhone, as a romantic duo who engage in a text conversation about how they can't be together due to the color of their bubbles. In fact, Juliet is the name of the Android device — a clear reference to the famous star-crossed lover.
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"What did green ever do to them? We're bubbles too," one of the phones says.
"And literally everyone wants us to be together. Ugh," the other answers.
Google and Samsung have moved to RCS (rich communication service) messaging, and as such, they're running campaigns to convince Apple to adopt it. Of course, Apple has long used its proprietary iMessage platform.
Anyone who's been in a mixed-phone group chat (i.e., the chaotic blue vs. green combo) knows it's annoying. Videos become impossible to watch, pictures look terrible, and you can't do reactions. The video from Samsung is an attempt to push Apple toward ending all that annoyance.
Of course, it probably behooves Apple to maintain the text-messaging divide. After all, according to SignHouse, there are an estimated 1.3 billion people who use iMessage, so many iPhone users clearly enjoy the service. So who knows if anything will ever actually change?
Topics Samsung
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
