'Deadpool' gets an Honest Trailer - and of course Ryan Reynolds crashed it
NEW YORK -- It started with a tweet.
Last February, Defy Media's VP of programming Andy Signore saw Deadpool and immediately knew ScreenJunkies wanted to give it the "Honest Trailers" treatment.
But then the idea hit him: Wouldn't it be cool if Ryan Reynolds, aka Deadpool himself, could make a cameo?
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So Signore enlisted in the fervent ScreenJunkies fanbase (made up of 5.4 million subscribers to the channel alone) to use social media and try and convince the A-list actor to get on board.
And it worked.
On Tuesday, the channel debuted a Deadpool Honest Trailer, with Reynolds serving as the voiceover of the Merc with a Mouth. Mashable is exclusively premiering it (above).
Signore said after a few weeks of people campaigning on social media, he got a notification in his inbox that Reynolds was following him on Twitter. Then came the direct message.
"He said 'Hey it's Ryan, I'm a huge fan of Honest Trailers, I loved your Green Lantern one," Signore told Mashable. "He said 'I'm super busy but what are you thinking?' I sort of told him about what I was thinking. I said 'how about I give you a couple of pages and if you like it and have time? Then I gave him my email and he emailed me. He was so nice and accommodating and made time."
Signore said Reynolds went to an ADR booth near the set of Deadpool 2 in Europe and recorded the lines for the trailer a total of three times.
"He's been really involved with the process and gave us a couple of suggestions and pointers," Signore said. "He's been super cool about it. Him loving the brand and wanting to help us has just been a dream. This will definitely take the [Honest Trailer] over the edge."
The "Honest Trailers" videos have become a well known franchise online, as ScreenJunkies popularity continues to grow. However, Signore said Reynolds is definitely the biggest celebrity to make an appearance.
"You asked for a Deadpool Honest Trailer, and BOY did we deliver," the ScreenJunkies team writes in the video's description. "You're welcome in advance you ****** ******* **** *******! Check out what happened when Marvel finally brought Wade Wilson to life in a way that didn't make everyone want to forget it ever happened!"
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Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
