Creative advertisers put up a perfect 'Seinfeld'-inspired billboard

UPDATED May 11th, 1:43 p.m. ET to include comment from ICG partner Rusty Duncan.

It's a billboard about nothing!

Insight Creative Group (ICG) is an Oklahoma-based advertising agency with an excellent sense of humor.

When the team was tasked with pitching a billboard idea to client The Floor Trader Outlet, they really thought outside the box. Or, rather, they thought inside the TV box.

Armed with a love of Seinfeld, a hilarious idea and the blessing they needed from the client, a billboard went up titled "The Timeless Art of Savings," starring COO and tenured pitch man Bart Brewer.

"We want the same thing most agencies do — creative outdoor that makes you pee yourself a little when you drive by," Insight Creative Group wrote on their website. "We jumped on the opportunity to do what anybody would have done, paralleling George Constanza’s famous 'Timeless Art of Seduction' pose with Bart, mirroring George’s famous pose down to the toe stretch — but in the spokesman wardrobe Bart has sported for 10 years."

CARD ID: 34820, CARD TYPE: Imgur

For those who aren't in the know, this is a parody of 'The Timeless Art of Seduction,' a standout joke from Seinfeld episode 'The Package' in the show's eighth season.

In the episode, George Costanza takes seductive photographs for the woman behind the counter at the photo store. The photoshoot involves some excellent poses which are directly mimicked by Bart on the billboard.

"Seinfeld humor is still very relevant today. It IS pop culture," ICG partner Rusty Duncan told Mashable in an email. "When thinking of a strong visual for an outdoor board, the image of George Costanza, stretched across the velvet couch in all his glory, is an impression that lasts. The recreation as The Timeless Art of Flooring is a perfect homage to a show we loved, and a store willing to go that extra mile."

To watch the original Seinfeld scene in its entirety is to imagine just how the billboard photoshoot went. Though, this one involved rolls of carpet and carpet squares instead of a lush, velvety lounge chair, as well as a full uniform instead of some tighty whities and black socks.

Never stop striking seductive poses, Bart and George.

Mashable has reached out to Insight Creative Group for comment.

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