New study shows why you think LaCroix quenches your thirst more than tap water

If you've tried time and time again to quit your seltzer habit, you might as well give up the ghost.

It's not your fault that you're obsessed with it. You probably think it actually quenches thirst better, according to an industry-backed study published in Science Daily.

The study, funded by Japanese drink giant Suntory, took place at the nonprofit Monell Chemical Senses Center. The center says it is, "dedicated to interdisciplinary basic research on the senses of taste and smell."

The relatively small study (98 people between the ages of 20 and 50 participated), had participants fast overnight, then rate their thirst after a breakfast of jelly and white toast. 

Participants said thirst was, "strong."

They were then given five minutes to drink 13.5 oz of water. Some participants got room temperature water and some got cold water. Some of the water was carbonated and some was flat. After a short period of time, test subjects could then drink as much flat, room-temperature water as they desired. 

The study says, "By measuring how much plain water was consumed after the experimental beverage, the researchers could evaluate how well the experimental beverage had quenched participants' thirst."

The experiment showed that, "the thirst-quenching effects of astringency, sweetness, and mild acidification," had no impact on relieving participants' thirst.

Researchers found cold water was more satisfying than lukewarm water and, interestingly, more carbonation added to the perceived thirst-quenching properties. It's not that bubbles actually hydrate better, but it adds to the perception of quenching thirst.

The next time you involuntarily reach for that can of the fizz instead of the bottle of flat water, just remember: you're not alone. And your relief might only be perception, but it is sweet relief.