Twitter users are serving c*nt in a way that reclaims the word
How do you "serve cunt" in a nuanced way?
"Serving cunt" is the ability to portray great realness regardless of gender. Someone is "serving cunt" when they are slaying beyond comparison; when they do something undeniably fierce. It's all part of a reclamation of the word, which has been somewhat polarizing (at least to Americans).
"The c-word is being increasingly, if gradually, reclaimed," Stan Carey, one of the editors of profanity blog Strong Language, told Rolling Stone in a story about how the word has evolved and is having a moment in the U.S. "It’s part of a long tradition of co-opting taboo words’ power. Since identity politics is now such a common and explicit part of public discourse, it makes sense that words intended as weapons against particular groups would, in some cases, be reappropriated by their targets as a way of blunting those weapons and redirecting their force."
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Recently, Twitter users have been asking the question: How do you "serve cunt" in a very specific, very nuanced way? "How do you serve cunt in a way that tracks dramaturgically?" and "how do you serve cunt in a way [that] supports public transportation?" and "this is how u serve cunt in an academic way." And other users have been answering.
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Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.