Seth Rogen is cheerfully using 1-star Amazon reviews to promote his new superhero comedy
They say any publicity is good publicity -- and it appears Seth Rogen is a firm believer in the expression.
Earlier in the week, journalist Ashley Feinberg tweeted out a selection of one-star reviews for Rogen's new superhero comedy The Boys.
"The Boys should really just use its one-star reviews as promo material," she wrote.
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Here's a close-up of a couple of those.
Feinberg's tweet, at the time of writing, has 1.6K shares and over 9,000 likes.
Enough, as it turned out, for Rogen -- who is the co-creator of The Boys -- to take notice (and her idea seriously).
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Rogen retweeted Feinberg's one-star Amazon review roundup on Tuesday night, and it's already been shared 6,000 times.
Looks any publicity really can be good publicity.
Topics Celebrities