Seth Rogen is cheerfully using 1-star Amazon reviews to promote his new superhero comedy

When life gives you unfavorable reviews...
 By 
Sam Haysom
 on 
Seth Rogen is cheerfully using 1-star Amazon reviews to promote his new superhero comedy
When life gives you one-star reviews, you retweet them. Credit: Jesse Grant/Getty Images for AMC

They say any publicity is good publicity -- and it appears Seth Rogen is a firm believer in the expression.

Earlier in the week, journalist Ashley Feinberg tweeted out a selection of one-star reviews for Rogen's new superhero comedy The Boys.

"The Boys should really just use its one-star reviews as promo material," she wrote.

Here's a close-up of a couple of those.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Feinberg's tweet, at the time of writing, has 1.6K shares and over 9,000 likes.

Enough, as it turned out, for Rogen -- who is the co-creator of The Boys -- to take notice (and her idea seriously).

Rogen retweeted Feinberg's one-star Amazon review roundup on Tuesday night, and it's already been shared 6,000 times.

Looks any publicity really can be good publicity.

Topics Celebrities

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Sam Haysom

Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.

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