‘Severance’ surprise pop-up transforms Bell Works into a real-life Lumon HQ
Fans of Apple TV+’s Severance got an unexpected dose of corporate surrealism this weekend, as the Bell Works building in Holmdel, New Jersey — the same location used for Lumon Industries in the series — was reactivated for a limited-time immersive event.
On April 5, the architectural landmark morphed into an IRL Lumon experience, blurring the lines between fiction and fandom with a museum-style showcase. The event featured curated set recreations, Severance-inspired menus, exclusive branded merchandise, and the pièce de résistance: a waffle party.
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The one-weekend-only activation tapped into the show's meticulously crafted aesthetic, offering attendees a tangible slice of its unsettling officeverse.
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The Bell Works building — currently owned by Inspired by Somerset Development — was once home to the legendary Bell Labs and has served as more than just a filming location for Severance. In an interview with CNBC Make It, production designer Jeremy Hindle said the space made "our heads explode," calling it a perfect fit for the show's unsettling tone.
He noted that Bell Labs was originally designed to be a welcoming environment for the families of scientists and engineers — a concept eerily mirrored by Lumon Industries, though, as Hindle put it, Lumon "went down the wrong path."
That Saturday night also featured a VIP event that included a cast Q&A session moderated by The Late Show host Stephen Colbert and attended by most of the show's stars.
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Topics Social Media Severance
Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.
In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].
