Showtime is hopping on the all-at-once release model with new show 'Dice'

Showtime is pulling a Netflix with its new comedy, Dice. 

For the first time in the network's history, the entire six-episode first season of Andrew Dice Clay's new semi-autobiographical comedy will be made available for binge watching on the same day it premieres on the network. The episodes will go live on Showtime's streaming service and be available on demand at midnight on April 10 before premiering on the network at 9:30 p.m. ET that same day.

Future episodes will air weekly. 

"We’re excited to release Dice in its entirety across our streaming, on demand and authenticated viewing platforms,” said Gary Levine, president of programming. “With its six episode run, we feel this comedy is ideally suited to being consumed all at once. We're always looking for new ways to make our programming stand-out, and we’re confident that a 'Dice binge' will appeal to both fans and skeptics alike, and help spread the word about his very funny new Showtime series."

Showtime isn't the first traditional network to try on the full-season-all-at-once shoes. NBC notably gave the release model a shot with the roll-out of its drama Aquarius last year. Though, the network does not plan to do so when the series returns for Season 2. 

The announcement comes just one day after Showtime CEO David Nevins talked to Bloomberg about competing with Netflix and his desire to release "different shows in different ways." Among those may be Twin Peaks, he said, as they're looking at pursuing something other than the once-a-week model. 

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