The entertainment company behind 'The Walking Dead' is expanding its digital presence
The Walking Dead and some of your other favorite shows are about to get a lot more digital.
Skybound Entertainment, the company responsible for TV hits including The Walking Dead, Fear the Walking Dead and Outcast, is opening an in-house studio to expand its original digital content offerings, Mashable has exclusively learned.
The new content will range from creator and influencer interviews to show and gaming rundowns.
"The main thing is – we really want to connect and converse with our fans, especially our Skybound Insiders, in order to give them more access to the creators and the stories they love," Mike Cruz, Skybound Entertainment’s Director of Digital Programming, said. "That’s why they visit us at the booth at the conventions, and engage us on social media, and come to signings. So we want to be able to give everyone more content and reward them in ever increasing ways for being such a great audience."
Skybound Entertainment has been working on the studio for a few months.
Cruz said the company knew after moving to a new building in April of 2016 that they "wanted to be able to have a space where we could always pop up some lights and cameras and shoot something with our creators and guests while they are in the building."
Already, the company has started to use its studio bar space to continue filming the Skybound Happy Hour series, which launched last fall.
Also coming up: A weekly update series called Out This Week, which informs fans about which comic books will be hitting the shelves, what new merchandise is out, what’s been happening on Skybound TV shows and other news.
"We have a lot of things coming down the pipeline over the next few weeks," Cruz said. "We’re going to be ramping up weekly live streamed content with a combination of interview series and games of Superfight, Red Flags, and other Table top games we work on. We have a weekly show for our Skybound Insiders that will be featuring road trips to see the behind the scenes of our sets, toys, comics, games, and more. And then there’s a few secrets. There’s always a few secrets!"
The first episode of the second half of Skybound Happy Hour goes up on Feb. 12. The episode will feature the team making cocktails inspired by the mid-season finale of The Walking Dead.
Check out Mashable's exclusive look at the new studio (below).
Topics The Walking Dead
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
