Is Snapchat trolling Apple and Google over the burger emoji?
Apple and Google got hauled over the coals this week for their truly abysmal attempts at assembling burgers—albeit in emoji form.
But, it looks like Snapchat's joined in the burger party with their very own contribution to the debate.
Yes, Snapchat has launched a burger AR lens. And, its burger is actually superior to that of Google and Apple. How very embarrassing!
Snapchat confirmed to Mashable that the lens launched this week. Which just so happened to coincide with the furore over Apple and Google's burger emoji. Mere coincidence? Or, straight-up trolling?
ICYMI, an almighty row erupted over the weekend about the order in which the ingredients are stacked in both Apple and Google's burger emoji. Indeed, the rather comical debate even ensnared the attention of Google CEO Sundar Pichai, who promised to address Google's emoji as a matter of urgency.
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Basically, Google's burger emoji has the cheese placed underneath the burger patty, with the lettuce leaf atop all other ingredients. But, Apple's emoji has the cheese firmly planted on top, with the lettuce underneath the burger. Both of these stacking orders were incorrect, per the people of Twitter. And, as Emojipedia's Jeremy Burge pointed out, most burger-munching peeps prefer their burgers stacked from top-to-bottom in this order: lettuce, cheese, then meat.
Snapchat might not have its own emoji, but it does have AR lenses. And, a good sense of humour, too, it would seem.
Snapchat's dancing burger lens has one clear advantage over that of Apple and Google: two burger patties. Somewhat controversially, Snapchat has opted for this order: lettuce, burger, cheese, burger. Hmm. If Burge's research into burger preferences is anything to go by: Snapchat might have got it completely wrong too.
One person on Twitter certainly seems to think so:
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Some have reached the verdict, however, is that Snapchat is 100 percent trolling Google and Apple. Which is a pretty bold move, frankly.
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Nonetheless, there's something about in Snapchat's burger's dance moves that screams "I'm taunting you." Oh dear.
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
