Snapchat reportedly snaps up Bitmoji app maker Bitstrips for $100 million
Not so long ago, everyone's Facebook updates seemed to consist of cartoon versions of themselves, called Bitmoji, created by a company called Bitstrips.
The trend has since subsided, but that didn't stop Snapchat from acquiring Bitstrips for roughly $100 million, according to a Thursday report by Fortune.
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No other details about the deal were revealed in the report, and neither company would confirm it.
The Toronto-based Bitstrips was launched in 2007, but it really took off after it introduced a Facebook app in 2012. Right now, the company offers an Android, iOS and Chrome app, which can be used to create personalized emoji in a variety of situations. Use them in various messaging apps, from iMessage to Whatsapp.
The acquisition is somewhat of a logical fit for Snapchat, which uses emoji heavily in various aspects of its app.
Bonus: Here's how you unlock the secret emoticon keyboard on your iPhone
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Topics Snapchat
Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.
