Snapchat Cameo is like a less scary deepfake for your Snaps

Snapchat confirmed that the feature is currently in testing, but it's coming "soon."
 By 
Adam Rosenberg
 on 
Snapchat Cameo is like a less scary deepfake for your Snaps
Snapchat confirmed Snapchat Cameo is coming "soon" Credit: Amr Alfiky / AP / Shutterstock

There's been a lot of (understandable) hand-wringing around deepfakes, but consider this: What if you could swap your face onto your cat's body? Not so apocalyptic anymore, right?

It looks like that's the pitch for Snapchat Cameo. You can use it to superimpose a face over another face in your Snaps, creating a sort of low-rent deepfake GIF or video clip.

While the upcoming feature hasn't technically been revealed, some Snapchat users in France got to access it a bit early on Sunday. TechCrunch then confirmed with Snapchat that Cameo exists, and it's undergoing limited testing in international markets.


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According to the website, the unannounced feature was first spotted by @mtasis on Twitter. Snapchat told TechCrunch that Cameos will be available "soon." Here, check out a few examples of what a finished Cameo creation could look like.

And here's a look at how the feature could work inside the app:

It apparently starts with you taking a selfie to teach Snapchat what you look like. Then you choose between a male and female body type for yourself. (Those are the only body types available, apparently. At least for now, during this testing period.)

According to TechCrunch, you'll be able to find Cameo by tapping the Bitmoji button once the new feature is live. Once you've got everything set up, the app does the heavy lifting of pulling the separate images together into a short clip that looks relatively convincing.

That's all we know for now. But with the secret officially out, it wouldn't be a surprise to see Snapchat sharing more soon.

Topics Snapchat

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Adam Rosenberg

Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.

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