Snapchat Dreams conjures up fantastical AI-generated selfies

Why post a normal selfie, when you can post a selfie as a mermaid?
 By 
Cecily Mauran
 on 
Snapchat Dreams feature showing a woman posing for a selfie as a mermaid
What Dreams are made of. Credit: Snapchat

Snapchat is barreling ahead with generative AI features with a new selfie tool called Dreams.

With Dreams, Snapchatters can turn selfies in fantastical versions of themselves, like a mermaid, an elf, or a knight chilling with dragons. You can access this feature by going to Memories and tapping the tab for Dreams. From there, you can choose different AI-generated selfie creations. The first eight Dreams are free, but after that, it costs $1 as an in-app purchase. If this sounds familiar, that's because Dreams is similar to Lensa and the new BeFake, which are apps specifically for creating AI-augmented selfies.

This isn't the first time in recent weeks that Snapchat has made news because of its AI features. Recently, users experienced their My AI seemingly going rogue. My AI reportedly responded to users with an error message and then posted a Story to its profile of what looks like a ceiling. Snapchat eventually resolved the issue, citing an outage and confirming a glitch, but not before freaking out Snapchatters.


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Dreams is currently only available in Australia and New Zealand, but it's rolling out globally over the next few weeks. So if you're not in either of those countries, keep an eye out for it in Memories soon.

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Cecily Mauran
Tech Reporter

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.

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