Snapchat has raised another $1.8 billion

Everyone's favorite disappearing picture app is getting very good at making money appear -- at least from investors.
 By 
Jason Abbruzzese
 on 
Snapchat has raised another $1.8 billion
Model Coco Rocha attends Samsung 837 hosts Tribeca Snapchat Shorts premiere on April 17, 2016 in New York City. Credit: Donald Bowers/Getty Images for Samsung

Everyone's favorite disappearing picture app is getting very good at making money appear -- at least from investors.

Snapchat has raised a massive $1.8 billion round of funding, a move that should keep it flush with cash as it attempts to make a business out of its app.

The funding round was disclosed in a filing with the Securities and Exchange Commission. The new investment brings Snapchat's total funding to $2.65 billion, according to Crunchbase.


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The funding announcement comes just six months after Snapchat had become the poster child for what many believed was a bubble in private tech valuations. Investment firm Fidelity slashed the value of its stake in Snapchat, causing some to wonder whether the industry had been overly optimistic about some of its brightest stars. 

Snapchat had been previously valued at $16 billion, according to reports. This time around, there seems to be no clear valuation.

Snapchat declined to comment.

The app, which started as a way to send disappearing pictures, has grown into a powerhouse messaging platform that is also moving steadily into broader media and video. 

It is those most recent efforts that should provide some cash to justify investors' love of Snapchat. The app was reportedly serving up 10 billion video views per day in April. The app is also featuring a group of media outlets in its Discover section (Mashable is among those partners).

Despite those efforts, Snapchat has been slow to start generating much money. TechCrunch reportedly received a copy of Snapchat's pitch deck, showing that the company brought in $59 million in 2015, although its business grew quickly in the latter half of the year.

Snapchat expects that growth to continue, projecting revenue of up to $350 million in 2016 and as much as $1 billion in 2017, according to the deck.

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Topics Snapchat

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Jason Abbruzzese

Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.

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