No, Snapchat has not endorsed Hillary Clinton. The app is running ads for both campaigns
Ever wanted to don Hillary Clinton's pantsuit and shimmy? Look no further than Snapchat.
The mobile storytelling app is home to a selfie lens Monday that allows U.S. Snapchat users to transform into the presidential candidate, thanks to a sponsorship by Priorities USA Action, Clinton's main super PAC.
The 7-second animation dresses users in a Clinton wig and switches between three jackets, colored red, blue and white, with an "I Voted" sticker attached. The text "Make History Tomorrow" drops in the middle along with a background image of The White House. Turn your sound on to hear the "Hillary Shimmy Song," by Jonathan "Song-A-Day" Mann.
The lens itself is making history by being the first sponsored lens for politics in the U.S.
Alongside the selfie lens, Snapchat released another Clinton-themed filter that overlays the "H" logo over a user's face and reads "I'm with her." That's sponsored by the Clinton campaign itself and is also available to all U.S. Snapchat users.
Despite the presence of Clinton all over the app Monday, Snap Inc. as a company and Snapchat as a platform have not thrown in endorsements for the Democratic candidate. In fact, Donald Trump will have his own sponsored geofilter on the app for Election Day Tuesday. The ads are sold on a first-come, first-serve basis and are limited to one per day, according to BuzzFeed.
Snapchat and the Trump campaign have not released the filter, so there's another thing to agonize over prior to Tuesday.
This is far from the first time the candidates have tapped Snapchat to reach supporters. The Trump campaign sponsored a Snapchat filter in September where he referred to his opponent as "Crooked Hillary." The Clinton campaign ran one during the Republican National Convention.
For those not looking to wear their vote via Snapchat, the app is also offering more generic election-themed filters.
This Tweet is currently unavailable. It might be loading or has been removed.
Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.
