Snap had a very special, very Snapchat lens for its IPO day that you can't get
On the outside of the New York Stock Exchange Thursday, Snap Inc.'s IPO looked rather boring.
A yellow background. A black font. Simply the name: Snap Inc.
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It seemed so stale for a company beloved by millennials (including me) for its puppy filters and rainbow-vomiting lenses.
But, turns out there was a surprise hidden inside. It was a discovery, only made, with the help of Twitter: Elite Daily political reporter (and friend) Alexandra Svokos had mentioned me on Twitter in response to Shane Ferro's question on the matter:
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Well, Shane, there was:
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Ben Schwerin, Snap's VP of Partnerships, had told me Wednesday there would be surprises when I complained about the lack of "Ghostface Chillah" (the ghost mascot) at the NYSE. No way was I expecting something so wonderful, something so Snapchat. A combination, as I said earlier, of two of its best (though some may say worst) features.
Unfortunately, not everyone had access. It was a limited time lens only available on the NYSE and all of Snap's offices Thursday.
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Topics Snapchat
Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.
