Sora 2 Cameos: How to keep your face from being used

OpenAI's second-generation AI video model, Sora 2, is stirring up controversy, less than a week after the AI giant unveiled the highly anticipated tool and its corresponding app.

The hubbub stems from Sora 2's impressive but alarming ability to generate just about anything in precise detail. Shortly after its launch, users flooded the platform — pitched as a video-forward social media app in the likeness of TikTok or Reels — with alleged celebrity deepfakes, sensitive political content, and licensed characters.

Sora 2's safeguards are seemingly more robust than its competitors — such as those on Grok — reported Mashable tech editor Timothy Beck Werth. Sora 2 has easy reporting mechanisms for sexual and violent content, harassment, and child endangerment. As a way to prevent deepfakes, Sora 2 is also supposed to block users from uploading content that features faces. In theory, Sora 2's face ban should prevent users from creating a deepfake of someone without their consent. But OpenAI's own solution to nonconsensual deepfakes, a feature known as Cameos, has posed its own problems.

Cameos are "reusable characters” modeled after users based on audio and video that they upload. Users have to opt-in to their own deepfake, and can then grant access to their digital likeness on four levels: Only you, people you approve, friends, or everyone. Until now, that was the extent to which Cameos could be controlled, meaning if you had your Cameo toggled to app-wide access, your likeness could be made to do just anything.

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Responding to user concerns, OpenAI has since acknowledged the safety issues free access to someone's digital likeness can pose, announcing new content restrictions for the Cameos. Here's what you need to know if you're trying to make your Cameo a star.

How to protect your Cameo

In an X post by Sora head Bill Peebles, users were directed to a thread by OpenAI technical staffer Thomas Dimson, explaining that the new Cameo settings include both content preferences and restrictions.

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To lock down your Cameo, go to your profile. Select "settings" and then "edit cameo." Tap on "Cameo preferences" and choose "restrictions."

From there, users can set more precise limits on what their Cameo can do and say using text prompts, like "Don't put me in videos that involve political commentary" or "Don't let me say this word," Peebles explained. You can also ensure that your Cameo appears with specific details, such as wearing an identifying clothing item.

If you want to make sure no one but you can use your likeness, make sure you've selected "only me" in the "Cameo rules" section. And if you don't want to make a Cameo at all, users can opt-out while signing up.

Peebles added that Sora 2 is still undergoing tweaks to its model safety, and will be making the Sora 2 watermark more distinct, acknowledging that users may be frustrated with "overmoderation" on the app. "We think it's important to be conservative here while the world is still adjusting to this new technology."