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Adorable social media robot dog looks like Zuckerberg's pup, natch

The prefect breed for social media?
 By 
Lance Ulanoff
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

What if Mark Zuckerberg's Internet-famous Puli, Beast, could fit in the palm of your hand and only bark or wag his adorable little tail when you get a Facebook like?

That's not a Facebook founder fever dream, it's the reality of a new Kickstarter project for the world's only social media robot dog: Soshee (short for "social").

Designed by animatronic master John Nolan, whose work has appeared in Harry Potter and Pirates of the Caribbean, Soshee is a 4.5-inch tall, 10 ounce, palm-sized robot that can stand or sit, turn its head, bark, wag its tiny tail and even walk a few steps.

Soshee reps told us the choice of the Puli breed, which is distinguished by its long, thick locks, was purely coincidental. Though animated, the robo-pup can't jump in the air like Zuckerberg's Beast. Soshee inventor Jason Buzi laughed at the notion and told us "maybe version two. That's very technically difficult."

Instead, the mechanical canine connects to your phone via Bluetooth and can perform any of its actions based on social media and digital notifications and alerts. A Facebook like or reaction could get a bark. An email, a tag wiggle. A new Tweet or Instagram like? Soshee might bark or sit down.

What Soshee does is up to you and configurable in the associated mobile app (iOS and Android). There are 12 addressable actions that include individual moves like sitting and combos like tail wag and bark. The dog can also play back any other audio file you have on your phone. Unfortunately, Soshee cannot alert you to incoming calls or texts.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

A successful real estate developer, Buzi has made a habit of coming up with side hustles. "Thankfully, I have a very successful real estate investing career because most of my side projects have not been lucrative," said Buzi who hopes Soshee will be the outlier.

Soshee was born out of Buzi's desire to create a cool new gadget. He thought about a robot dog, but was frustrated with how none of them looked like the real thing. So he went looking for people who could build realistic-looking animatronics and found John Nolan in London. Evidence of Nolan's incredible skill can be found here.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Buzi told Nolan he wanted to create a miniature robotic dog. They settled on the Puli breed for the look because the unusual fur would do a god job of hiding Soshee's four servo motors, which are powered by a rechargeable battery. The tiny robot should run for up to 2 hours of continuous use on one charge.

Soshee does stop short of being a true robot. It has, for instance, no sensors. Instead of responding to touch or sound, Soshee can only react to notifications from the paired phone. Buz told us, though, that they plan to open-source Soshee, so someone might be able to randomize those responses to make the robot seem a bit more lifelike.

Shipping later this year, Soshee will cost $169 and is available in the same colors as a real Hungarian Pulis: black, white and brown.

Topics Social Media

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Lance Ulanoff

Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.

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