South Korea claims it has ice cream that will cure hangovers
Forget stuffing your face with greasy food or chugging gallons of isotonic drinks, you can now do away with a nasty hangover as long as you can get your hands on this South Korean icy treat.
On Friday, a convenience store in South Korea, Withme FS, launched a grapefruit-flavoured ice cream bar that they claim cures hangovers. They even named the new invention the "Gyeondyo-bar", which translates to "hang in there".
According to a press release from the company, its name "expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking." How considerate!
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The Gyeondyo-bar's main secret is an ingredient called oriental raisin tree fruit juice. The raisin juice is a traditional Korean medicinal hangover remedy that has been used in hangover drinks since the 17th century. Each ice cream bar contains 0.7% of the active ingredient.
If you were wondering why South Korea came up with this invention, you probably haven't partied in the country before. South Korea is renowned for being Asia's party central, making it the region's biggest per capita alcohol consumers.
According to a 2014 World Health Organisation report, South Koreans consume 12.3 litres of alcohol annually. The U.S. drinks 9.2 litres, in comparison.
South Korea's hangover cure industry rakes in 150 billion won ($126 million) a year in annual sales, which includes a variety of products from pills to combat the after-effects of alcohol to cosmetics to hide the next-day signs of a late night.
Hangover remedies usually have a medicinal aftertaste, so this fruity ice-cold popsicle sounds like heaven while we're regretting last night's antics. Just be sure not to get brain freeze!
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