Spotify to let you use NFTs to access exclusive playlists if that's really something you want

Finally, Spotify playlists for NFT bros only.
 By 
Christianna Silva
 on 
Spotify logo displayed on mobile with Spotify seen on screen in this photo illustration. on 29 January 2023 in Brussels, Belgium.
Spotify, but make it NFT Credit: Photo illustration by Jonathan Raa/NurPhoto via Getty Images

Folks just aren't searching for NFTs anymore, according to Google trends, and my God it has been a nice couple of weeks. Unfortunately, Spotify is encouraging that trend to come to an end.

Spotify, everyone's favorite streaming service, might be unlocking playlists through NFTs. First reported by CoinDesk, it's available to NFT token holders with the Fluf, Moonbirds, Kingship and Overlord communities and the playlists are going to be available and updated for a three-month testing period.

Kingship, a metaverse band signed to Universal Music Group, said that Spotify is currently piloting playlists — like one Kingship made itself — that can only be accessed by using a Kingship key cart NFT. Spotify did not immediately respond to a request for comment from Mashable.


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"All you need is a KINGSHIP Key Card NFT to unlock this playlist on Spotify," Kingship said in a tweet. "For now, this pilot is only available to Android users in the US, UK, DE, AU and NZ. Make sure your Apps are the latest and greatest."

According to TechCrunch, users will need to link a crypto wallet in order to authenticate their NFT and unlock the playlist. It's likely only available on Android because Apple has more restrictions on NFTs. Spotify confirmed the pilot to TechCrunch.

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings," a Spotify spokesperson told TechCrunch. "We have no further news to share on future plans at this time."

"This is a special moment," Kingship tweeted. "We're all about unlocking real value for our community and pushing the boundaries of music and blockchain, and having our holders be at the forefront of this space. 👑🦩"

Topics Music Spotify

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Christianna Silva
Senior Culture Reporter

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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