Spotify announces price increases in the UK and Europe
Spotify is getting pricier in the UK and Europe, and users aren't happy.
The company recently started sending emails to some subscribers, warning them of an incoming price hike, starting April 30.
At least one Mashable staffer in the UK got the email on Monday.
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"Starting April 30, 2021, we're increasing the price of Premium Duo so we can continue to bring you new content and features that you can enjoy both as a couple and as individuals," the email said.
According to the email, the price for Premium Duo in the UK will go from £12.99 per month to £13.99 per month. However, the email says that existing Premium Duo subscribers will get one additional month at the current price, meaning that the new price will become effective on the June billing date. Furthermore, users who are currently on trial will get one month at current price once their trial ends, before the price increases to £13.99.
The price increases seem to differ depending on the plan. According to Android Police, for students, the price will go up from £4.99 to £5.99. For individuals, the price will (probably) also increase by £1, from £9.99 to £10.99. Finally, for Family plans, the price will increase by £2, from £14.99 to £16.99.
Naturally, users aren't too thrilled about this price increase without any obvious new benefits, with many voicing their dissatisfaction on Twitter. Many of the commenters said it's quite cheeky to hike prices right after Spotify founder Daniel Ek expressed his interest in purchasing the soccer club Arsenal. Check some of their comments below.
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Topics Music
Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.
