Spotify might be raising its prices just after Wrapped
Well, it looks like your Spotify subscription is about to get even more expensive.
According to a new report from the Financial Times, Spotify is planning to increase subscription prices in the new year. The report states that analysts from JPMorgan estimate that Spotify users will face a $1-per-month price increase, bringing subscriptions up to $12.99 per month, about $3 more per month than when Spotify first launched 14 years ago.
While this will mark its first price hike in the U.S. since July 2024, TechCrunch reported, the streaming service has increased prices in other countries including the UK, Switzerland, and Australia.
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All the while, conversations about Spotify Wrapped feel remarkably quiet in comparison to previous years, when the end of November was full of posts that read, "WHEN IS WRAPPED GOING TO DROP I NEED IT NOW?!?!?!?!?!?"
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This is an interesting time for Spotify, to say the least.
Users have been leaving in droves, if you believe the sentiment of posters on X and Reddit, who say they're ditching the app for a variety of reasons from AI slop music to Spotify allowing ads for ICE recruitment. Musicians, too, are taking their music off of the platform, including Deerhoof, Xiu Xiu, King Gizzard & the Lizard Wizard, Hotline TNT, The Mynabirds, WU LYF, Kadhja Bonet, Young Widows, and more.
Just a few weeks ago, Spotify's CEO Daniel Ek announced he plans to step down to become the executive chairman.
Topics Spotify
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.