Spotify tries to make it easier to discover new music with Release Radar
Spotify just added a new feature that's going to make it a lot easier to find new music.
The company introduced a new type of playlist called "Release Radar" that automatically curates weekly playlists of new music based on a user's tastes. The playlist will be available to all Spotify's users regardless of their subscription.
Release Radar, which you can find now in Spotify's "Discover" section, is a playlist updated each Friday that "gives you up to two hours of the newest drops from the artists you follow and listen to the most, sprinkled in with some new discoveries based on your recent listening habits," Spotify says.
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Spotify has offered personalized playlists in the past but Release Radar is geared more toward new releases than previous efforts.
That's an important distinction for Spotify as it looks to differentiate from competing services like Apple Music. Discovering new music, particularly from artists you're not familiar with, is a big challenge for any streaming service (think of how many times you listen to the same albums or playlists because you don't know what else to listen to.)
And, if Spotify can crack the code to discovery, it may have a better chance of outlasting some of it competition.
To find your Release Radar playlist, head to Discover from Spotify's "Browse" section, and scroll down to "new releases for you."
Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.
