Entirely pink Starburst packs are coming your way
You know that feeling when you unwrap the Starburst bag and the first one is pink...and the second one is pink?
Imagine if you could feel that sense of wonder, accomplishment without any of the hard work of just hoping?
You will be able to do just that starting in early April, when Starburst releases All Pink packs for a limited time.
Matt Montei, Sr. Director of Confections at Wrigley, said this idea came completely from the candy's fans.
"On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated 'like a Pink Starburst,'" Montei said. "The Pink conversation and fanfare has continued to grow so we decided to act."
He also teases there is more to come from Starburst in the form of new flavors/innovations but that the focus right now is all about "think pink."
The packs will be available in retailers including Walmart, Walgreens, Target, Kroger, Meijer, H-E-B and - wait for it - Amazon.
That's right, now you can order perfectly pink Starburst to your door without even having to change out of your pajamas.
That's enough to tickle us pink.
*If you are a philistine who doesn't like pink Starburst, this article really can't help you.
Sarah Spigelman Richter is a contributor to Mashable's Food channel. Sarah covers everything edible, from the food industry to D.I.Y. recipes. She was previously the community manager for Tastemade NYC and her writing has been seen on The Today Show's food blog, Refinery 29, the Food Network, and Gothamist. She has also developed recipes for Tabasco and other nationally recognized brands and has blogged for 5 years at "Fritos and Foie Gras." Sarah is obsessed with "Orphan Black" and chili-cheese Fritos and is still depressed that Loehmann's closed.
