Target gets turned Upside Down with 'Stranger Things' exclusives
Hawkins is a town like any other on Stranger Things, except for the, you know, strange things. Netflix will bring the Upside Down to your hometown this fall with a series of exclusive Stranger Things products.
“Netflix and the wildly popular programs they create have become part of our culture and our guests’ everyday lives,” said Mark Tritton, Target executive vice president and chief merchandising officer, in a press release. “This unique partnership offers guests access to merchandise they’ll find only at Target, and while we’re getting started with Stranger Things, our plans to expand deeper into the Netflix lineup will provide guests with ongoing newness and even more reasons to shop with Target.”
Since Target is a one-stop shop for almost anything you'll ever need, the Stranger Things merchandise varies immensely. There's apparel, accessories, housewares, and what Stranger Things collection would be complete without a few Funko! Pops and action figures?
The Funkos can be found at other retailers, but products like the glass tumblers, DVDs (in vintage-looking VHS covers), mugs, and backpacks are exclusive.
“We’re excited to connect fans with the shows they love,” says Shauna Spenley, Netflix vice president of marketing and consumer products. “The launch of our ‘Stranger Things’ merchandise with Target is part of a broader marketing approach that reflects the overall Netflix experience and we couldn’t imagine a better partner than Target.”
Stranger Things 2 premieres Oct. 27 on Netflix.
Topics Netflix Stranger Things
Proma Khosla is a Senior Entertainment Reporter writing about all things TV, from ranking Bridgerton crushes to composer interviews and leading Mashable's stateside coverage of Bollywood and South Asian representation. You might also catch her hosting video explainers or on Mashable's TikTok and Reels, or tweeting silly thoughts from @promawhatup.
