'SEX Club' spam just took over Strava

For millions of people, the fitness-tracking app Strava is a handy tool for logging runs and sharing exercise data with friends. Strava may also be, it turns out, a great way to join a sex club.

On Wednesday, an untold number of Strava users received unsolicited invitations from someone by the name of Jessy Kiss to a group called "SEX Club."

"You're Invited," reads the message. "Jessy Kiss invited you to join SEX Club. Accept this invitation and you'll get access to all the club's discussions, events, group activities, photos and stories — and lots of cool stuff you can't get anywhere else."

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The message was blasted out to Strava users early Wednesday morning and went far and wide, even hitting Apple Watches via a push notification.

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So just what, exactly, is the Strava SEX Club? We reached out to Strava about this peculiar notification and will update this story when we hear back.

However, one person who was on the receiving end of this apparent spam — Alex Hern, a technology reporter at The Guardian — explained over Twitter DM that he attempted to investigate the prompt only to discover it went nowhere.

"Sadly it seems to have been deleted by [Strava] so I can’t tell you any more than what is in that picture!"

This would suggest that the message didn't originate from a legit exercise group, and that the spam bots so familiar to Twitter users have made their way over to our exercise apps. It was only a matter of time, I guess.