StyleHaul bets big on Millennial moms, virtual reality
NEW YORK -- StyleHaul is doubling down on the the popularity of millennial mom-geared content and virtual reality.
At its NewFront presentation Tuesday, the Los Angeles-based fashion and lifestyle digital network said it is branching out by adding a millennial mom vertical and a handful of new series, including one in virtual reality.
As Mashable previously reported last year, millennial mom-geared content is on the rise.
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Many in StyleHaul's network of 6,500 creators have grown up and are now starting families, if they didn't have them already.
Around 900 StyleHaul creators produce motherhood/mom content, which drives 40 million monthly views.
"Our community is growing up," Sean Horvath, StyleHaul's chief innovation officer, said.
Last week, YouTuber Mindy McKnight took the stage at Brandcast to talk about how she's built a huge following on her various channels (including one for Millennial moms).
At StyleHaul's presentation, McKnight was joined by husband and twin daughters Brooklyn and Bailey, who all highlighted how they have built a huge following as a family ever since Mindy launched her first channel Cute Girl Hairstyles.
StyleHaul said it is working with these creators on content that "goes beyond parenting and focuses on honest, multidimensional video full of 'life hacks' to help viewers find balance in their lives as new moms."
Like others in the digital space, StyleHaul also said it is homing in on VR.
The platform will release a VR series based on Lauren Miller's young adult book Free to Fall. The episodes, each 22 minutes, will all feature a 360-degree segment.
"Free to Fall is one of the first examples of a 360 experience being fully immersed as part of a narrative story," StyleHaul Chief Content Officer Mia Goldwyn said.
A series following artist Pia Mia during her time as the creative director for Madonna’s fashion line Material Girl is in the works, as well.
Also announced: StyleHaul's new program with BMG called Collide, which will bring fashion, beauty and music together in one "experiential program."
The program will partner BMG’s rising stars with StyleHaul creators to create original content.
Grammy-nominated artist Andra Day, who performed at YouTube's Brandcast last week, stopped by to perform and help promote the new program.
Day, who launched her career on YouTube, will be the first creator to participate in Collide.
The company also promoted its new proprietary platform that gives brand clients the opportunity to custom build digital and social campaigns.
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Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
