Home > Life > Digital Culture

The internet is losing it over this red swimsuit

We're over it.

Christina Careaga

on May 4, 2017

If you've been on the internet at all in the past 24 hours, you've no doubt seen this red swimsuit somewhere on your timeline.

Sunny Co Clothing posted a promotion for Instagram users interested in receiving a free swimsuit. After thousands of users have publicly taken part in the deal, the rest of social media has had enough.

Sunny Co proposed this deal to its followers: share the company's picture of a model sitting poolside wearing the Pamela Sunny Suit to their own personal Instagrams, tag Sunny Co Clothing in the post, and receive the red one-piece suit for free. Typically retailing at $64.99, shipping and handling costs weren't covered through the deal, but it was said that a portion of all proceeds go towards Alzheimer's research.

Here's the now-infamous picture:

View this post on Instagram

Of course (and hindsight is 20/20 here), Instagram users went crazy for a free suit, and the company's reposts rolled in like wildfire.

Mashable Trend Report

Decode what’s viral, what’s next, and what it all means.

By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.

Thanks for signing up!

Other social media users couldn't scroll through their timelines without the red swimsuit popping up -- and, recognizing how many people took part in the promotion, they couldn't help but roast the company.

Twitter blew up with tweets burning Sunny Co Clothing and their incredible demand.