Super Bowl Halftime Show: When Bad Bunny performs, how to watch live

Not everyone is a football person — but a whole heck of a lot of people love Bad Bunny.

Spotify's most-streamed artist of 2025 is set to headline the Super Bowl's halftime show, set to take place on Sunday. There's lots of interest in what songs he'll play — most likely a number of hits from his Grammy-winning album DeBÍ TiRAR MáS FOToS — and what message he'll send. Bad Bunny has openly spoken out against ICE — even at the Grammys — and might send a political message to all of America during his performance.

So we've got you covered if the Patriots vs. Seahawks matchup seems like a snoozer, but the show seems like a party.

When to watch Bad Bunny's Super Bowl LX halftime show

Unfortunately, football games are not a uniform length so there is no exact way to know when to tune-in for the halftime show. The game is scheduled to kickoff at 6:30 p.m. ET on NBC (or streaming on Peacock).

In general, past games have shown that a typical Super Bowl broadcast lasts around 3 hours and 44 minutes. That means you can expect halftime roughly 90 minutes after kickoff and for Bad Bunny to hit the stage around 8 p.m. ET.

But, again, football games can go for longer or shorter times depending on stoppages, penalties, and a whole host of other factors. Just to be safe, it might be best to tune-in around 7:30 p.m. ET to check the game-clock. You can even mute the sound until Bad Bunny takes the stage.