Target announced dates for its fall Target Circle Week. Duh, it's during Prime Day.
UPDATE: Sep. 22, 2025, 12:25 p.m. EDT This article has been updated with new details about the categories of deals to expect during Target Circle Week, as announced through a second press release from Target on Sept. 22.
Target is holding a second Target Circle Week in 2025. The fall version of Target Circle Week will start on Oct. 5 and end on Oct. 11, overlapping with Prime Big Deal Days on Oct. 7 and 8. Circle Week deals will span categories like kitchen appliances, floor care, skincare, LEGO, denim, kids' clothing, books, and bedding.
If you think Halloween decor hitting shelves in August is bad, imagine seeing the words "holiday magic" in a shopping-related press release in mid-September. That's how Target announced that it would be holding its second Target Circle Week of 2025, just a few months after holding an event with the same name in July.
When is Target Circle Week 2025? (Fall version)
The fall Target Circle Week 2025 will run between Oct. 5 and Oct. 11 in 2025, Target confirmed on Sept. 16.
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It's a hectic little practice, this one: Holding a giant shopping event in October even though the same retailers will be in full Black Friday mode before November even starts. Naturally, it was Amazon that originally decided a big pre-Black Friday sale was necessary back in 2022 — it was called the Prime Early Access Sale for the first year, but is now Prime Big Deal Days (colloquially, October Prime Day). As with Prime Day in July, other big retailers like Target now hold competing sales that often overlap with Amazon's sale window.
Is Target Circle Week worth it?
Yep, it's quite the solid savings opportunity. Most notably, Target Circle Week rocks because it's a much more accessible sale than any Prime event. Access to Target Circle Week deals is free because the Target Circle membership needed to unlock the deals is free — unlike participation Prime Day, which requires a paid Prime membership.
Target Circle Week will also set itself apart by running significantly longer than October Prime Day. It starts two days earlier, and lasts three days longer. It's always nice to have some extra time to strategize the best deals to take advantage of rather than panic-buying just because the deals are fleeting.
What goes on sale for Target Circle Week?
Target Circle Week deals consist of direct discounts on big name items from Shark, Ninja, Apple, and more, plus savings on general categories like kitchen, laundry, or beauty. Target is also known for its free gift card deals — the store will often throw in $5 or $10 for free just for buying household or self-care items you would have purchased anyway.
A Sept. 22 press release gave more specific intel about some of the categories these deals will fall under:
Deal of the Day: Offers starting at 40% off or more, with three or more new discounts revealed daily including on national brands like Apple, Bissell, Champion, Crocs, and Heydude
Holiday: 40% off Halloween costumes, BOGO 50% off trick-or-treat candy
Apparel and accessories: 30% off denim for adults, 30% off women's sweatshirts and sweatpants, 20% off Converse, and 20% off kids' apparel
Home: Up to 50% off kitchen appliances and vacuums, up to 30% off bedding, up to 40% off storage
Beauty and essentials: 20% off select skincare, BOGO 50% off Method, OLLY, Nature Made, or Quest products, BOGO 25% off laundry products
Fun and entertainment: 30% off select Lego products, buy two, get one free books, movies, music, and Funko, plus $10 off when you spend $40 on toys
Food and beverage: BOGO 50% off cereal, granola, coffee, and trail mix
Like Prime Day, Target Circle Week will also run a Deal of the Day promo. Each day, at least three new deals will be revealed from big brands like Apple, Bissell, Crocs, and GE, with discounts starting at 40% off.
All of the above deals will be open to anyone who has a free Target Circle membership. However, those who pay for Target Circle 360 will get deals access 24 hours before Target Circle Week starts (online and in-store). Target Circle 360 members will also get a first chance to shop big only-at-Target drops, including Nintendo accessories in a Target-exclusive color. For every $100 spent, Target Circle 360 members will get $10 back in Circle Rewards. The $99 per year Target Circle 360 membership is worth it if you do a lot of your shopping online — it unlocks free two-day shipping on nearly everything, plus unlimited, no-markup, same-day delivery on orders over $35.
Note that Target has formally ended its price match policy as of July 2025.
Topics Prime Day
Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers and tests essential home tech like vacuums and TVs, plus eco-friendly hacks. Her ever-evolving experience in these categories comes in clutch when making recommendations on how to spend your money during shopping holidays like Black Friday, which Leah has been covering for Mashable since 2017.
