Taylor Swift falls on her face for new Apple ad
Taylor wasn't Swift enough in Apple's latest ad.
Swift, normally a force to be reckoned with in the business and music world, falls flat on her face while running on a treadmill in a new ad promoting Apple's music streaming service.
No, Apple wasn't trying to embarrass America's sweetheart as retribution for a very public battle over music streaming payments.
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At least we think not.
Instead, the ad is meant to show off just how "distractingly good" Apple's streaming service can be.
Really, Taylor Swift is all of us here. She just wants to rap along to "Jumpman" by Drake/Future while jogging on a treadmill and filming an advertisement for her billion-dollar bae.
And then she stumbles. Just like we all stumble sometimes when trying to balance work with our personal pursuits and putting on our best face for the ones we love.
But she doesn't miss a beat. She keeps singing. Her hair remains perfect. Just... just like... all of us..in that moment.
Sorry, what are we talking about again?
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The ad is just the latest example of the close partnership between Swift and Apple after That Awful Relationship Fight We Shall Never Speak of Again.
Late last year, Apple debuted an exclusive concert film from Swift's 1999 tour.
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Topics Apple Music Advertising
Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.
