Ticketmaster cancels Taylor Swift's Eras Tour public ticket sale

Ticketmaster announced on Thursday (Nov. 17) that the public sale for tickets to Taylor Swift's Eras Tour has been cancelled.

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In the tweet, Ticketmaster cites "extraordinarily high demand" and "insufficient remaining ticket inventory" as the reason for the ticket sale cancellation that was supposed to begin tomorrow (Nov. 18) at 10 a.m. The desire to see Swift's Eras Tour is particularly high as its her first tour since 2018, and the pop star has released four albums and re-recorded two classic albums since then.

Verified Fan presale tickets went on sale Tuesday (Nov. 15), which resulted in the ticketing website crashing and fans being stuck in the queue for tickets for hours.

The second wave of ticket sales were reserved for Capital One cardholders and went on sale yesterday after being postponed a day due to the "historic demand" for tickets. Live Nation chairman Greg Maffei says a reported 14 million people were trying to buy tickets to the Eras Tour.

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Cancelling the public sale of tickets means that fans who weren't chosen for a presale code and aren't Capital One cardholders are unable to purchase tickets, and now their fate is in the hands of resellers. After Verified Fan presale tickets were posted to resale website StubHub for thousands of dollars, things are looking dire for Swifties.

And who's to say how high prices will get now that the general sale of tickets was cancelled.