Sorry trolls, 'Teen Vogue' isn't going anywhere
Pro-Trump trolls are rejoicing online over the fall of Teen Vogue, which emerged during the 2016 election as a platform for sharp, incisive writing about politics.
They were sent into a tizzy on Thursday morning by an article from Women's Wear Daily that reported Teen Vogue will be ending its print publication. Along with that news, WWD reported that the magazine's parent company, Condé Nast, is laying off 80 people across the company and trimming issues for a variety of its publications.
To be clear: Teen Vogue is not going anywhere. It will continue to operate as a digital-only publication. It has 6 million likes on its Facebook page, 3.5 million followers on Twitter, and is on Snapchat Discover. The magazine had already gone to four issues per year as Conde pushed it to become focused on digital expansion.
That's not to say there isn't some bad news. Condé and Teen Vogue are dealing with the same issues every magazine and publisher faces — a systemic decay in their core advertising and subscription businesses due to the internet. To counter this, most magazines are moving away from print and to the internet. That's easier said than done, as online publishing tends to be very different for both the editorial operation as well as the business side.
Think pro-Trumpers got that nuance? Nahhhh.
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Plenty of the ire was aimed at Lauren Duca, a Teen Vogue contributor who has become a foil for pro-Trumpers thanks in part to a controversial appearance on Tucker Carlson's Fox News show.
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Plenty of other trolls pointed to stories on sexual topics as leading to the magazine's downfall.
The news even got a mention on conservative bastion The Drudge Report.
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A spokesperson for Condé Nast declined to comment on the news.
Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
