Tesla sends out invites to private Model 3 event

Guess who's getting the first cars?
 By 
Lance Ulanoff
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Tesla's eagerly anticipated Model 3 all-electric car is about to take its next big step: delivery to the very first customers.

Who happen to be employees.

That's right, those lucky enough to get their hands on and drive off with the $35,000, electric, four-door sedan will be those who helped design and build the groundbreaking car, which travels 215 miles on a single charge and can do zero-to-60 mph in under 6 seconds (by contrast, the Model S can travel 315 miles on a charge and do zero-to-60 in roughly 3 seconds).

On Friday, July 28, at 9 p.m. Pacific Time, just outside the back of Tesla's Fremont, California, plant, an undisclosed number of Tesla employees who pre-ordered a Model 3 will get the first cars to roll off the assembly line -- almost two months after the factory spit out its very first Model 3. It's Tesla CEO Elon Musk's way of thanking them for their work.

It's Tesla CEO Elon Musk's way of thanking them for their work.

In addition to employees, Tesla is sending out invites to an undisclosed number of top referral winners. These are current Tesla owners who have referred new Tesla customers.

Launched in May, the referral program lets Tesla owners give up to five new Tesla buyers access to unlimited Supercharging (which charges the car in minutes as opposed to hours) and a $1,000 credit toward the new Tesla they plan to buy. Interestingly, the program does not cover the Model 3. In addition, those referrers will not be receiving cars on July 28.

During the private event, Musk is expected to take the stage and make some remarks. Until that time, Musk is sure to be tweeting enthusiastically about the Model 3, Space X, and his other endeavors.

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Lance Ulanoff

Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.

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