Tesla plans to open a new store every four days
Elon Musk wants to see more of his stores in malls and shopping centers near you.
Tesla Motors will add a new retail store every four days, on average, during the next year, according to the company's second-quarter earnings report Wednesday.
The plan comes amid earnings that missed expectations on profits and revenue.
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Tesla posted $1.56 billion in revenue compared to the $1.62 billion predicted by analysts. It more than doubled the losses on earnings per share for the second quarter of 2016.
Tesla also failed to meet its own goals for production this quarter, as revealed last month. It delivered 14,370 vehicles over the three months while its target was 17,000.
The company blamed the delay on a "steep production ramp" and said it has "consistently" been producing 2,000 cars each week, according to the earnings report.
But such production delays aren't discouraging the company from pushing into more markets. Tesla already has 190 retail locations and plans to grow more internationally.
Tesla defined itself as the ideal tenant for malls given their estimates of revenue per square foot. The Model S unit, which had 9,764 deliveries in the quarter, has a starting price of $76,000.
We are adding stores in new population-dense markets like Taipei, Seoul, and Mexico City, while also adding stores in our most mature markets like California. The quality of our new locations is also improving as many shopping malls now consider us the new standard for an anchor tenant based on the amount of foot traffic that we draw and our very high revenue per square foot.
These new stores could help grow SolarCity, the solar energy company Tesla bought for $2.6 billion in stock Monday.
Or, they'll at least be more places to stand and stare at Tesla vehicles.
Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.
