Feminist font will amplify your messages of gender equality
Next time you have something loud to say about gender equality, use the right font.
Championing feminism and equal rights, fonts have been emblazoned across Women's March and #MeToo protest signs, in capital letters in impassioned #TimesUp tweets, and on "The Future Is Female" T-shirts, championing loud and proud statements. Now, there's a new typeface specifically designed to this amplify these voices.
The Feminist Letters were created by New York-based ad agency Y&R in collaboration with Women of Sex Tech, another New York-based group of entrepreneurs dedicated to increasing the diversity of sex tech.
Each letter has been designed to call attention to things that either are uniquely experienced by or associated with women, and serious issues facing many women today, whether it be equal pay, reproductive rights or protection against sexual harassment.
A is for "ass kicking career women," B is for "birth," C is for "campus assault and safety laws," and so on all the way through R for "religious freedom," to X is for, of course, "X chromosomes."
U.S. feminists, got something seriously loud and proud to tweet at your local representative? Click on one of the letters that speaks to something you're passionate about, and you can send a note right from the website. Outside the U.S.? Download the font and craft an image to go with your next social post.
For example, you could (and should) write, "Speak up for women."
Or campaign for equal pay.
Or throw out a big reminder for reproductive rights.
The font first debuted at the Women’s March in January 2017, where the letters were used on signs in NYC, LA, Philadelphia and other U.S. cities, as up to 5 million women worldwide marched for equality (and notably, in many rallies, against the election of President Donald "Grab 'Em By the Pussy" Trump).
Along with Y&R and Women of Sex Tech, the font is being launched with support from a handful of powerful female-led business: New York-based women's publisher Bustle, Brooklyn customised clothing startup Bow & Drape, women-led mezcal company Yola Mezcal and the 3% Conference, which champions creative female talent and leadership through its events and online community.
“We’re in a critical moment for women’s rights, with movements like #TimesUp and #MeToo inspiring women everywhere to take action," said Chief Creative Officer for Y&R North America, Leslie Sims, in a press statement.
"The Feminist Letters gives activists a way to send a message in a font that really sends a message. There are so many organizations advocating for gender equality, and The Feminist Letters offers a shared language that encompasses all of these issues."
Topics Activism
Shannon Connellan is Mashable's UK Editor based in London, formerly Mashable's Australia Editor, but emotionally, she lives in the Creel House. A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror.
