Holy Sheep, this GoPro commercial will make your heart race
This is one way to start sheepherding: with a winged adventurer swooping down on a herd of sheep like some avenging technologically-equipped god.
Except this particular adventuring deity, Marshall Miller, is hooked to a paraglider and wearing a GoPro.
It appears to be separate from the company's far less thrilling Super Bowl commercial, which shows people mugging during mild sports on vacation with a consumer-friendly $199.99 version of the camera.
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Miller, a veteran BASE jumper and "flying cowboy," has taken his GoPro on other adventures, including a jump into the unknown and a harrowing flight through a narrow canyon.
But this flight may be his most vivid yet.
The thrilling escapade starts on top of a mountain, includes a moment where a herd of sheep stampede to get out of his way -- complete with panicky "baaaa"s -- and ends with Miller bumping along on his bum on a country road.
It's a perfect example of what has made GoPros so popular: the stripped-down video is just pure emotion. You can nearly smell the grass, the lake, the mountains -- and yes, the sheep -- as the camera captures the thrill of flying.
Best of all: it makes you feel miles away from your couch.
Maybe this is the clip that the company should have picked for its moment in the Super Bowl. It certainly outdoes anybody's ski vacation.
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Topics Advertising
Heidi Moore is a Business Editor at Mashable. She directs a team of reporters and editors in creating richly reported, smart and entertaining stories about media, startups, advertising, careers and Social Good that show that business is really a reflection of life and what we value in it.Heidi was previously a finance and economics editor at the Guardian, New York bureau chief and Wall Street correspondent at Marketplace Radio, and a financial reporter at the Wall Street JournalShe loves yoga, rooftops and taking photographs of everything.
