Ticketmaster and TikTok team up to sell tickets on your FYP
Are your concert tickets from TikTok? Well, they're about to be.
After TikTok's parent company, ByteDance, filed a trademark application with the U.S. Patent and Trademark Office for "TikTok Music", a Spotify competitor, in May, TikTok is now further pursuing its ambitions in the space through a partnership with Ticketmaster. It's launching a feature that will allow users to purchase tickets directly through the TikTok app. It will be easier than ever to purchase tickets to events you discover on your FYP.
With Ticketmaster's new TikTok tool, creators can search for Ticketmaster events and add those links to their videos. The link to the event will appear above the caption to the video and users will be able to click it to easily purchase tickets. The tool will only be available to "select" creators when it launches, but it "will scale [up] to more users over time." Demi Lovato, One Republic, Usher, the Backstreet Boys, and WWE have already signed on to start using the feature.
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Right now, the types of links creators can add to a TikTok are extremely limited, with Ticketmaster joining the ranks of BuzzFeed Quizzes, Rotten Tomatoes, and Whisk.
The Ticketmaster collaboration with TikTok comes just months after Ticketmaster announced its partnership with Snapchat in Feb. 2022. Both partnerships aim to help reach young people by taking advantage of the discovery tools on TikTok and Snapchat.
Elena is a tech reporter and the resident Gen Z expert at Mashable. She covers TikTok and digital trends. She recently graduated from UC Berkeley with a BA in American History. Email her at [email protected] or follow her @ecaviar_.
