Tim Cook promotes the new AirPods using the iPad meme he started

The meme endures for another day.
 By 
Chloe Bryan
 on 

No doubt anxious to advertise Apple's new AirPods, Tim Cook has chosen to participate in his own meme cycle.

On Tuesday, the Apple CEO tweeted a photo of himself writing "hello" on an iPad, which spawned a bunch of shoddily Photoshopped memes. On Wednesday, Mr. Apple brought the whole thing home (and killed the joke) with an AirPods version. The tweet went up shortly before Apple announced the new headphones model.

Sadly, people who spend a non-troubling amount of time on the internet and did not see the first version of the meme are now riffing on Cook's new tweet in the replies. Despite being only OK, the meme will probably endure for the rest of Wednesday.

Tim, please do not tweet it again.

Mashable Image
Chloe Bryan

Chloe was the shopping editor at Mashable. She was also previously a culture reporter. You can follow her on Twitter at @chloebryan.

Mashable Potato

Recommended For You


Did Tim Cook just tease a touchscreen MacBook? Sure looks like it.
collage of screenshots from a video of the apple logo

The best AirPods deals to shop in Amazon's Big Spring Sale — $99 AirPods are back!
pairs of airpods against a rainbow background

We've found the best AirPods deals to shop in Amazon's Big Spring Sale — $99 AirPods are live
pairs of airpods against a rainbow background

More in Life
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!