Tim Cook's new Twitter name calls out Trump's 'Tim Apple' flub

Innovation at its finest.
 By 
Marcus Gilmer
 on 
Tim Cook's new Twitter name calls out Trump's 'Tim Apple' flub
"What did he call me?" Credit: Getty Images

If you can say one thing about Apple CEO, it's that he has a great sense of humor.

Cook has changed his Twitter name from "Tim Cook" (pretty obvious) to "Tim ," seemingly in homage to President Donald Trump's flub on Wednesday when he called him "Tim Apple" during a meeting.

A quick hop into the Internet Wayback Machine confirms the change has taken place since Trump's faux pas -- which was so glorious we should all definitely rewatch it.

It's definitely the best way to have some fun with a viral moment. And it's hard to read too much malice into the gesture, given that Cook was willing to actually sit next to Trump just a day ago.

Though I do look forward to a somewhat silly yet stilted video about the committee hearing to decide on this change at the beginning of the next big Apple keynote.

Of course Twitter noticed Cook's tweak immediately:

And maybe Tim should consider sticking with it. Prince had a fine run with a symbol name, and it's great branding.

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Marcus Gilmer

Marcus Gilmer is Mashable's Assistant Real-Times News Editor on the West Coast, reporting on breaking news from his location in San Francisco. An Alabama native, Marcus earned his BA from Birmingham-Southern College and his MFA in Communications from the University of New Orleans. Marcus has previously worked for Chicagoist, The A.V. Club, the Chicago Sun-Times and the San Francisco Chronicle.

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