5 people Tim Cook calls for advice on running the biggest company in the world

Who do you go to for advice when you're running the biggest company in the world?
 By 
Karissa Bell
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

It's only fitting that the leader of the biggest company in the world has a pretty impressive list of friends.

In an extended interview with the Washington Post, Apple's top executive offered new insight into how he's handled some of the bigger decisions he's made in his five years as CEO. Among the revelations: a casual list of some of the biggest names in business and politics who he has called upon for advice in years past.

"I think it’s incumbent on a CEO to not just listen to points of view but to actually solicit them," Tim Cook said in the interview. "Because I think, if not, you quickly become insular. And you’re sort of living in the echo chamber."


You May Also Like

Warren Buffet

Tim Cook said he consulted with the famed investor when Apple decided to return cash to Apple shareholders in 2012. Cook noted that he sought Buffet's advice, in part, because he wouldn't be biased:

I thought he’s the natural person

"When I was going through [the question of] what should we do on returning cash to shareholders, I thought who could really give us great advice here," he said. "Who wouldn’t have a bias? So I called up Warren Buffett. I thought he’s the natural person, and so I try to go through that process on everyone." "That doesn’t mean I always do what they say," he added.

Anderson Cooper

The CNN anchor may seem like a surprising confidante, but Cook said he spoke with him before making one of his most personal decisions: the op-ed he wrote in 2014 declaring "I'm proud to be gay." Cook said he went to Cooper because he admired how the anchor handled his own decision to come out publicly in 2012.

"I talked to Anderson Cooper at length — multiple times," Cook said. "Because I thought that the way that he handled his announcement was really classy. I was getting advice from people who I thought were really great people who had really deeply thought about it."

Bill Clinton

In 2013, Cook was facing his first Congressional testimony (he was called to testify about Apple's tax practices). He said he consulted with a number of people before the hearing, including the 42nd president himself, who he met through the Clinton Foundation.

"He knows a lot about the politics," Cook said of Clinton. "I’d not met him through a political connection. I’d met him through the foundation."

Goldman Sachs CEO Lloyd Blankfein

It was the same hearing that prompted Cook to reach out to another prominent business figure -- Lloyd Blankfein, the CEO of Goldman Sachs.

"I looked back to say who’s done this before? I knew Lloyd and thought he’d be honest with me," Cook said.

Laurene Powell Jobs

Steve Jobs' widow, Laurene Powell Jobs, also counseled Cook prior to his Congressional testimony. Cook, who elsewhere in the interview called the day of Steve Job's death "the worst day ever," noted that she has a unique understanding of the company and Cook himself.

"Laurene has the lens of knowing me and deeply understanding Apple."

Topics Apple

Mashable Image
Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

Mashable Potato

Recommended For You
Did Tim Cook just tease a touchscreen MacBook? Sure looks like it.
collage of screenshots from a video of the apple logo

Verizon outage may have impacted 911 calls
The Verizon logo on a building.



The 'Heated Rivalry' soundtrack is coming to vinyl and CD: Where to buy every variant
the heated rivalry soundtrack on vinyl

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!