Apple CEO Tim Cook just dunked on Facebook and Mark Zuckerberg

Ouch.
 By 
Damon Beres
 on 
Apple CEO Tim Cook just dunked on Facebook and Mark Zuckerberg
Damn. Credit: VCG via Getty Images

Facebook is Silicon Valley's punching bag du jour following the Cambridge Analytica crisis, and Apple's CEO just threw an uppercut.

Asked what he would do if he was Mark Zuckerberg, Tim Cook said Wednesday: "I wouldn't be in this situation."

Goodness! And look at that face.

Of course, Tim Cook really wouldn't be in this situation, given that he isn't in the social media business. (Ping, a failed social network tied to iTunes, was a product of the Steve Jobs era, after all.) And Apple has championed user privacy to an extreme degree, notably warring with the FBI over a locked iPhone connected to a terrorist attack in San Bernardino, California.

"The FBI wants us to make a new version of the iPhone operating system, circumventing several important security features, and install it on an iPhone recovered during the investigation," Cook wrote at the time. "In the wrong hands, this software — which does not exist today — would have the potential to unlock any iPhone in someone’s physical possession."

Facebook takes a decidedly more liberal approach with a user's personal data. Though the social network's policies have changed in the time since, Cambridge Analytica was able to collect information on 50 million profiles, though only 270,000 people opted into the company's service. That information was then exploited for the Trump campaign.

And Facebook is also able to collect a lot of personal data through its Android apps, which are more liberal with permissions than iOS is: another point in Apple's favor, if you're concerned about this kind of thing. (You probably should be!)

The full interview with Cook, conducted by Kara Swisher and Chris Hayes following Apple's education event in Chicago this week, is set to air Friday on MSNBC.

Mashable Image
Damon Beres

Damon Beres is an Executive Editor at Mashable, overseeing tech and science coverage. Previously, he was Senior Tech Editor at The Huffington Post. His work has appeared in Reader's Digest, Esquire.com, the New York Daily News and other fine outlets.

Mashable Potato

Recommended For You
Did Tim Cook just tease a touchscreen MacBook? Sure looks like it.
collage of screenshots from a video of the apple logo

Mark Zuckerberg in courtroom hot seat over social media dangers
Mark Zuckerberg surrounded by a large group of press and cameras.


'Crime 101' review: Chris Hemsworth, Mark Ruffalo, and Halle Berry star in heist thriller
Mark Ruffalo and Chris Hemsworth star in "Crime 101."

Bluesky's CEO is stepping down. Here's why.
Bluesky logo

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!