Have you seen the most-viewed TikTok video of the year?
We've watched a lot of TikTok this year. According to the screen time report on my phone, I've spent about 260 hours watching TikTok videos — that's nearly nine days straight of watching TikToks. And in all that time, one of the most-viewed videos on the app never crossed my page.
According to TikTok's Year In TikTok 2023, the top TikTok video of the year was from makeup artist Nyadollie, who posted a video of her doing a simple makeup routine in a bright pink top on March 8. The video, set to Grover Washington Jr.'s "Just The Two Of Us," garnered 504.1 million views, 35.7 million likes, and 1.8 million saves.
"Year on TikTok 2023 is a way for us to honor some of the standout moments that have happened on TikTok throughout the year. It's a window into stories that have inspired, entertained and educated over 1 billion people around the world. Thank you for another year of bringing joy to our community and sharing your creativity with us," Adam Presser, the Head of Operations at TikTok said in a news post.
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Also on the list of the most-viewed videos this year was @justinflom's Iron Man DIY, @through.the.lleaves showing off her massive kitten, @selenagomez's pre-flight routine, @chrishoffish singing in a parking garage, @thezachchoi's food ASMR, @kaaaathhhhy's itty bitty frenchie with very big feelings, @kristy.sarah's onion cutting hack that looks ridiculous but tbh might work, @tubbynugget reminding us all that everything is going to be OK, and @bwpottery's tough and messy pottery slips.
Did any of these TikToks pop up on your FYP?
Topics TikTok
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
